MUMBLE | MODERN DATING APP FOR COWS
Most dating apps feel clustered, complicated, and overwhelming. Oftentimes we spend too much time updating our profiles and too little communicating with our matches. Generic answers to questions and vague lists of hobbies result in superficial impressions. Let’s introduce ourselves.
A FUNDAMENTAL RETURN
TO CREATING CONNECTIONS
The keyword base for Mumble: INVITING, WARM, PLAYFUL, OPEN SPACE, PASTURES
Photography by Elizaveta Porodina
The image Mumble’s design often referred back to included a soft, airy light source. Implementing a gentle gradient in the background of each frame replicates this lighting.
Adding the touch of green brought in the subliminal presence of pastures. A place cows often roam free and feel at peace to mingle. For humans, it is also a place of comfort, contentment, and renewal.
Removing the intricate options many dating apps have introduce reinstates the idea of speaking to one another to discover personalities. Regardless of intent, Mumble is a place to make relationships through communication.
Created in Figma. Process Book made in InDesign. Flats laid out in Photoshop.
